The Story Behind the Brand:

"From a Small Village to Big Dreams"
Our brand is the story of a boy from a small village in Punjab, who dared to dream big when the world around him seemed limited. Raised in a family
where every day was a struggle, he knew that in order to change his life and his family's future, he would need to work harder than anyone else.
He stood up, took responsibility for his family, and became the pillar of strength for those around him.

 

With everychallenge he faced, he didn't just survive―he thrived. His drive to make his parents proud pushed him to go beyond what seemed possible, and he found that success wasn't just about making money—it was about earning ✓to his roots, and respect, staying connect to his roots and making his family’s sacrifices worthwhile.

 

 

This boy became a man with a dream: to build something meaningful. A brand that represents strength, pride, and the journey of overcoming obstacles. It's about rising above, staying true to who you are, and being unapologetic about your roots.